| Document Type
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BL
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| Record Number
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1002976
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| Doc. No
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b757346
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| Main Entry
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Danyi, Saiki.
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| Title & Author
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Services marketing /\ Saiki Danyi.
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| Publication Statement
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Jaipur, India :: Oxford Book Co.,, 2008.
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| Page. NO
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1 online resource (355 pages) :: illustrations
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| ISBN
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1441660844
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: 8189473530
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: 9350430339
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: 9781441660848
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: 9788189473532
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: 9789350430330
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| Contents
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Introduction to Marketing; The Domain of the Marketing Discipline; Characteristics of Service Marketing; Fundamental Consumer Behaviour; Services Marketing and the Spatial Dimension; Process and Presentation of Training; Exchange for Resale and Exchange; Service Appraisal and Compensation; Perspective of Services Marketing; Innovation and Market Opportunities.
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| Abstract
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This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations links theory to practice. Services encompass a very wide range of activities , e.g, health care, education, tourism, insurance and finance. This book is a very successful book written by one of the leading writers and researchers in services marketing and management.
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| Subject
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Service industries-- Marketing.
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| Subject
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BUSINESS ECONOMICS-- Distribution.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- General.
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| Subject
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Service industries-- Marketing.
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| Dewey Classification
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658.8
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| LC Classification
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HD9980.5.D36 2008eb
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