| Document Type
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BL
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| Record Number
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1004045
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| Doc. No
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b758415
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| Main Entry
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McKee, Neill.
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| Title & Author
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Strategic communication in the HIV/AIDS epidemic /\ Neill McKee, Jane T. Bertrand, Antje Becker-Benton.
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| Publication Statement
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New Delhi ;Thousand Oaks, Calif. :: SAGE Publications,, ©2004.
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| Page. NO
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1 online resource (351 pages) :: illustrations
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| ISBN
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1282074873
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: 813210174X
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: 9781282074873
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: 9788132101741
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0761932070
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0761932089
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8178293242
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8178293250
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9780761932079
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9780761932086
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9788178293240
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9788178293257
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| Bibliographies/Indexes
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Includes bibliographical references (pages 312-332) and index.
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| Contents
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Cover; Contents; Acknowledgments; The Challenge of Combating HIV/AIDS; Strategic Communication in the Fight Against HIV/AIDS; Communication for Social and Behavioral Change; Reaching eaching Special Audiences; Communication for Health and Social Services; Selected Strategic Approaches; Present resent and Future Challenges for Communicators; Appendix: Resources to Keep Communication Specialists Updated; Bibliography; Index; About the Authors.
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| Abstract
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The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:. - T.
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| Subject
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AIDS (Disease)-- Prevention.
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Communication in medicine.
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Health behavior.
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Health education.
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Acquired Immunodeficiency Syndrome-- prevention control.
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Communication.
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Health Behavior.
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Health Education.
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Communication en médecine.
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Éducation sanitaire.
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Habitudes sanitaires.
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Sida-- Prévention.
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AIDS (Disease)-- Prevention.
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Communication in medicine.
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HEALTH FITNESS-- Diseases-- AIDS HIV.
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Health behavior.
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Health education.
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MEDICAL-- AIDS HIV.
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AIDS.
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Gezondheidsvoorlichting en -opvoeding.
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| Subject
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Preventie.
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| Dewey Classification
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362.196/9792
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| LC Classification
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RA643.8.M38 2004eb
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| NLM classification
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2008 A-049
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WC 503.6M4785s 2004
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44.11bcl
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| Added Entry
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Becker, Benton Lee,1938-2015.
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Bertrand, Jane T.
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