|
" Mavericks at work : "
William C. Taylor, Polly LaBarre.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1022998
|
| Doc. No
|
:
|
b777368
|
| Main Entry
|
:
|
Taylor, William,1959-
|
| Title & Author
|
:
|
Mavericks at work : : why the most original minds in business win /\ William C. Taylor, Polly LaBarre.
|
| Edition Statement
|
:
|
1st ed.
|
| Publication Statement
|
:
|
New York :: William Morrow,, ©2006.
|
| Page. NO
|
:
|
xv, 316 pages ;; 24 cm
|
| ISBN
|
:
|
0060779616
|
|
|
:
|
: 9780060779610
|
| Notes
|
:
|
Includes index.
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
Rethinking competition. Not just a company, a cause : strategy as advocacy ; Competition and its consequences : disruptors, diplomats, and a new way to talk about business ; Maverick messages (I) : sizing up your strategy -- Reinventing innovation. Ideas unlimited : why nobody is as smart as everybody ; Innovation, Inc. : open source gets down to business ; Maverick messages (II) : open-minding your business -- Reconnecting with customers. From selling value to sharing values : overcoming the age of overload ; Small gestures, big signals : outstanding strategies to stand out from the crowd ; Maverick messages (III) : building your bond with customers -- Redesigning work. The company you keep : business as if people mattered ; People and performance : stars, systems, and workplaces that work ; Maverick messages (IV) : practicing your people skills.
|
| Abstract
|
:
|
"In industry after industry, organizations that were once dismissed as upstarts, wildcards--mavericks--are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are done--providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century. The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting--and often eccentric--CEOs in the United States, while detailing their remarkable strategies for success."--Publisher's website.
|
|
|
:
|
Profiles successful entrepreneurs who are promoting their companies by challenging outdated practices, revealing how they have developed large-scale ideas, promoted products and services of high value, and consistently increased their own knowledge bases.
|
| Subject
|
:
|
Competition-- United States, Case studies.
|
| Subject
|
:
|
Executives-- United States, Case studies.
|
| Subject
|
:
|
Leadership-- United States, Case studies.
|
| Subject
|
:
|
Success in business-- United States, Case studies.
|
| Subject
|
:
|
Competition-- United States, Case studies.
|
| Subject
|
:
|
Executives-- United States, Case studies.
|
| Subject
|
:
|
Leadership-- United States, Case studies.
|
| Subject
|
:
|
Success in business-- United States, Case studies.
|
| Subject
|
:
|
Competition-- United States, Case studies.
|
| Subject
|
:
|
Competition.
|
| Subject
|
:
|
Executives-- United States, Case studies.
|
| Subject
|
:
|
Executives.
|
| Subject
|
:
|
Führungseigenschaft
|
| Subject
|
:
|
Leadership-- United States, Case studies.
|
| Subject
|
:
|
Leadership.
|
| Subject
|
:
|
Persönlichkeitsfaktor
|
| Subject
|
:
|
Success in business-- United States, Case studies.
|
| Subject
|
:
|
Success in business.
|
| Subject
|
:
|
Unternehmer
|
| Subject
|
:
|
United States.
|
| Dewey Classification
|
:
|
658.4/09
|
| LC Classification
|
:
|
HD38.25.U6T39 2006
|
| NLM classification
|
:
|
F272clc
|
| Added Entry
|
:
|
LaBarre, Polly G.
|
| |