| Document Type
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BL
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| Record Number
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1039600
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| Doc. No
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b793970
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| Title & Author
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Creating experiences in the experience economy /\ edited by Jon Sundbo, Per Darmer.
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| Publication Statement
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Cheltenham, UK ;Northampton, MA :: Edward Elgar,, ©2008.
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| Series Statement
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Services, economy, and innovation
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| Page. NO
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1 online resource (vii, 262 pages) :: illustrations, maps
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| ISBN
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1848444001
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: 9781848444003
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1847209300
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9781847209306
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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COVER; Copyright; Contents; Contributors; 1. Introduction to experience creation; 2. The food and eating experience; 3. Designing innovative video games; 4. What makes Rome: ROME? A curious traveller's mulitsensory analysis of aspects of complex Roman experiences; 5. The backstaging of experience production; 6. Entrepreneurs in music: the passion of experience creation; 7. The urban innovation network geography of leisure experiences; 8. Experience offerings: who or what does the action?; 9. Performing cultural attractions; 10. On sense and sensibility in performative processes.
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11. Experience production by family tourism providersIndex.
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| Abstract
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Focuses on the creation of experience from a business perspective. This book emphasises that experience creation is not an easy task with a straightforward formula and examines how marketed experiences are constructed, developed and innovated. It discusses and presents models for how experiences are designed, produced and distributed.
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| Subject
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Consumer behavior.
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| Subject
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Experience-- Economic aspects.
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Marketing-- Psychological aspects.
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| Subject
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New products.
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BUSINESS ECONOMICS-- Distribution.
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BUSINESS ECONOMICS-- Marketing-- General.
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Consumer behavior.
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Marketing-- Psychological aspects.
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| Subject
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New products.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.C696 2008eb
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| Added Entry
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Darmer, Per,1956-
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Sundbo, Jon.
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