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" Ethnography at work / "


Document Type : BL
Record Number : 1044388
Doc. No : b798758
Main Entry : Moeran, Brian,1944-
Title & Author : Ethnography at work /\ Brian Moeran.
Publication Statement : Oxford, UK ;New York :: Berg,, 2006.
Page. NO : 1 online resource (xi, 152 pages)
ISBN : 1474214762
: : 1847883214
: : 9781474214766
: : 9781847883216
: 1845204972
: 9781845204976
: 9781845204983
Bibliographies/Indexes : Includes bibliographical references (pages 129-150) and index.
Contents : The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work.
Abstract : Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.
Subject : Advertising agencies-- Japan.
Subject : Advertising-- Japan.
Subject : Business anthropology-- Japan.
Subject : Ethnology-- Fieldwork-- Japan.
Subject : Advertising agencies.
Subject : Advertising.
Subject : BUSINESS ECONOMICS-- Advertising Promotion.
Subject : Business anthropology.
Subject : Ethnology-- Fieldwork.
Subject : Japan.
Dewey Classification : ‭659.1/11‬
LC Classification : ‭HF6182.J3‬‭M636 2006eb‬
copyhttps://lib.clisel.com/site/catalogue/1044388
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