| Document Type
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BL
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| Record Number
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1044523
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| Doc. No
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b798893
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| Main Entry
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Oliver, Sandra.
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| Title & Author
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Public relations strategy /\ Sandra Oliver.
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| Edition Statement
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2nd ed.
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| Publication Statement
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London :: Kogan Page,, 2007.
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| Series Statement
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PR in practice series
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| Page. NO
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1 online resource (xiv, 146 pages).
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| ISBN
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0749451300
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: 9780749451301
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0749448652
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9780749448653
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Not 'just' public relations : PR strategy in a management context -- PR's place on the board : a core governance role -- Reputation management : a celebrity-driven society -- Internal communication and PR : employees as ambassadors -- Beyond 'customer is king' : sales and marketing promotion -- Media relations : a borderless world view -- Research methods : measures and motives -- The ethical dimension : a moral imperative.
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| Abstract
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Links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
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| Subject
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Public relations.
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| Subject
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Strategic planning.
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| Subject
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BUSINESS ECONOMICS-- Public Relations.
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| Subject
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Public relations.
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| Subject
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Strategic planning.
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| Dewey Classification
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659.2
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| LC Classification
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HD59.O55 2007eb
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| Added Entry
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Chartered Institute of Public Relations.
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