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" Marketing insights and outrages : "
Drayton Bird.
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BL
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| Record Number
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1044845
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| Doc. No
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b799215
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| Uniform Title
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Marketing magazine
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| Main Entry
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Bird, Drayton.
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| Title & Author
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Marketing insights and outrages : : a collection of pithy pieces from Marketing Magazine /\ Drayton Bird.
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| Publication Statement
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London :: Kogan Page,, 2000.
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| Page. NO
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xi, 260 pages ;; 22 cm
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| ISBN
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0749432152
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: 9780749432157
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| Notes
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Marketing.
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| Contents
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What this book will do for you -- Bric-a-brac -- Junk -- Lessons from great minds and nitwits -- Now that wasn't such a good idea, was it? -- So you want to be creative -- The wonders of technology -- What about the poor bloody customer? -- What are they doing with your money? -- What's wrong with advertising? -- When all else fails, why not establish the facts? -- Why should they be loyal to you?
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| Abstract
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"For many years Drayton Bird has been both delighting and infuriating readers of Marketing magazine with his insightful and often outrageous pieces. Marketing Insights and Outrages is a collection of the best of these, and represents Bird's unique ability to entertain while educating his readers."--Jacket.
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| Subject
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Marketing.
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| Subject
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Marketing.
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| Subject
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Marketing.
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| Dewey Classification
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658.800941
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| LC Classification
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HF5415.B45 2000
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| NLM classification
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85.40bcl
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