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" Marketing strategy and competitive positioning / "


Document Type : BL
Record Number : 654312
Doc. No : dltt
Main Entry : Hooley, Graham J
Title & Author : Marketing strategy and competitive positioning /\ Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud
Edition Statement : 4th ed
Publication Statement : Harlow, England ;New York :: FT Prentice Hall,, 2008
Page. NO : xviii, 614 p. :: ill. ;; 25 cm
ISBN : 9780273706977 (pbk. : alk. paper)
: : 0273706977 (pbk. : alk. paper)
Bibliographies/Indexes : Includes bibliographical references (p. 572-598) and index
Subject : Target marketing
Subject : Marketing-- Management
Dewey Classification : ‭658.8/02‬
LC Classification : ‭HF5415.127‬‭.H66 2008‬
Added Entry : Piercy, Nigel
: Nicoulaud, Brigitte
copyhttps://lib.clisel.com/site/catalogue/654312
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