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" Research methods for business students / "
Mark Saunders, Philip Lewis, Adrian Thornhill.
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BL
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| Record Number
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654315
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| Doc. No
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dltt
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| Main Entry
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Saunders, Mark,1959-
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| Title & Author
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Research methods for business students /\ Mark Saunders, Philip Lewis, Adrian Thornhill.
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| Edition Statement
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5th ed.
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| Publication Statement
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New York :: Prentice Hall,, c2009.
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| Page. NO
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xxi, 614 p. :: col. ill. ;; 27 cm.
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| ISBN
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9780273716860 (pbk. : alk. paper)
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: 0273716867 (pbk. : alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references (p. 561-572) and index.
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| Contents
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The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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| Abstract
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Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
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| Subject
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Business-- Research.
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| Subject
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Business-- Research-- Data processing.
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| Dewey Classification
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650.072
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| LC Classification
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HD30.4.S28 2009
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| Added Entry
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Lewis, Philip,1945-
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Thornhill, Adrian.
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