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" The innovative lean machine : "
Anthony Sgroi, Jr.
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BL
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| Record Number
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715836
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b537990
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| Main Entry
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Anthony Sgroi, Jr.
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| Title & Author
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The innovative lean machine : : synchronizing people, branding, and strategy to win in the marketplace\ Anthony Sgroi, Jr.
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| Publication Statement
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Boca Raton, Florida: CRC Press, 2015
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((259 Seiten))
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| ISBN
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1482245272
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: 1482245280
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: 9781482245271
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: 9781482245288
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| Contents
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An Effective Business. Branding: Creating And Sustaining A Credible And Reputable Source. Visual Branding. Being First. Brand Focus. Effective Brand Communication. Brand Credentials. Effective People: Identify and Empower Them. The Cross-Functional Entrepreneur. Competence and Character: The Core of Trust and Leadership. Tools and Purpose. Strategy: Keep It Consistent with the Brand. Visual Strategy. A Qualitative View of Strategy. A Quantitative View of Strategy. A Study of Function and Emotion. Putting It All Together. Building Effective Teams. Aligning Business Activities.
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Branding (Marketing)
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Organizational effectiveness.
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Strategic planning.
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| Added Entry
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Anthony Sgroi
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