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" The marketing-sales-finance triangle : "


Document Type : BL
Record Number : 770289
Doc. No : b590282
Main Entry : Dirk Weissbrich ; with a foreword by Prof. Dr. Harley Krohmer.
Title & Author : The marketing-sales-finance triangle : : an empirical investigation of finance-related interactions managerial challenges among marketing, sales, and finance actors\ Dirk Weissbrich ; with a foreword by Prof. Dr. Harley Krohmer.
Publication Statement : Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, ©2009.
Series Statement : Gabler research.
Page. NO : 1 ressource électronique.
ISBN : 3834984159
: : 9783834984159
Notes : In: SpringerLink. Business and economics.Visionné le 16 novembre 2010.
Subject : Marketing -- Finance.
Subject : Marketing -- Management.
Subject : Sales management.
LC Classification : ‭HF5415.13‬‭D575 2009‬
Added Entry : Dirk Weissbrich
Parallel Title : SpringerLink (Livres). Business and economics.
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