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" Building Better Brands : "


Document Type : BL
Record Number : 845892
Main Entry : Lerman, Scott
Title & Author : Building Better Brands : : a Comprehensive Guide to Brand Strategy and Identity Development /\ Scott Lerman.
Edition Statement : First edition.
Publication Statement : Blue Ash, Ohio :: HOW Books, an imprint of F+W Media, Inc.,, 2013.
: , ©2013
Page. NO : 199 pages :: color illustrations ;; 21 cm
ISBN : 144033143X
: : 9781440331435
Notes : Includes index.
Bibliographies/Indexes : Includes bibliographical references (page 191) and index.
Contents : Champions -- Discovery -- Character -- Arena -- Positioning -- Experience -- Identity -- Help! -- Afterword.
Subject : Branding (Marketing)
Subject : Branding (Marketing)
Dewey Classification : ‭658.8/27‬
LC Classification : ‭HF5415.1255‬‭.L47 2013‬
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