| Document Type
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BL
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| Record Number
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952676
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| Doc. No
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b707046
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| Main Entry
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Macdonald, Myra,1948-
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| Title & Author
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Exploring media discourse /\ Myra Macdonald.
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| Publication Statement
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[London] :: Arnold,, 2003.
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| Series Statement
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Understanding media series.
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| Page. NO
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vi, 213 pages :: illustrations ;; 25 cm
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| ISBN
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0340719885
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: 0340719893
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: 9780340719886
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: 9780340719893
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| Bibliographies/Indexes
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Includes bibliographical references (pages 190-203) and index.
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| Contents
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Discourse and representation -- Discourse and ideology -- Rethinking 'personalization' and the 'infotainment' debate -- Publicizing the 'private' -- Children 'at risk' -- 'Unsafe' food -- Demonizing Islam -- September 11th : rethinking Islam?
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| Abstract
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The concept of discourse is immensely useful in analysing media texts. Yet it is often seen as primarily a linguistic tool. This book explores the ways in which it can be used for media studies, especially for understanding the interplay between verbal and visual significant in today's media.
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| Subject
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Discourse analysis.
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Mass media and language.
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Analyse du discours.
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| Subject
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Médias et langage.
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| Subject
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Discourse analysis.
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| Subject
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Mass media and language.
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| Subject
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Diskursanalyse.
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| Subject
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Massenmedien.
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| Subject
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Discourse analysis.
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Massamedia.
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| Subject
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Tekstsoorten.
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| Dewey Classification
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302.23
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| LC Classification
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P302.M293 2003
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| NLM classification
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17.63bcl
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MS 7850rvk
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