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" Full frontal PR : "
by Richard Laermer with Michael Prichinello.
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BL
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| Record Number
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959850
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| Doc. No
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b714220
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| Main Entry
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Laermer, Richard,1960-
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| Title & Author
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Full frontal PR : : getting people talking about you, your business, or your product /\ by Richard Laermer with Michael Prichinello.
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| Edition Statement
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1st ed.
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| Publication Statement
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Princeton :: Bloomberg Press,, 2003.
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| Page. NO
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xvii, 231 pages ;; 24 cm
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| ISBN
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1576600998
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: 9781576600993
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| Notes
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Includes index.
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| Contents
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pt. 1: The dynamics of exposure. Word of mouth ; The press : merchants of exposure -- pt. 2: The nitty-gritty. Power tools for building buzz ; Finding the right news hook ; Winding up for your pitch ; It's your interview! -- pt. 3: Taking media exposure to the next level. Source filing 101 ; Going national ; That Internet chapter -- Afterword: Why PR doesn't happen overnight.
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| Abstract
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For years, consultant Laermer has showed small businesses how to build buzz and get media coverage. Now he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line. You'll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective. If you're looking to raise your profile and reach new customers, then this book will help your company break through the clutter and into the center of attention.--From publisher description.
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| Subject
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Public relations.
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Relations publiques.
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Public relations.
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| Dewey Classification
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659.2
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| LC Classification
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HD59.L32 2003
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| Added Entry
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Prichinello, Michael.
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