منو
رکورد قبلیرکورد بعدی

" Selling sickness : "


Document Type : BL
Record Number : 979652
Doc. No : b734022
Main Entry : Moynihan, Ray.
Title & Author : Selling sickness : : how drug companies are turning us all into patients /\ Ray Moynihan Alan Cassels.
Publication Statement : Crows Nest, N.S.W. :: Allen & Unwin,, ©2005.
Page. NO : 1 online resource (xviii, 254 pages)
ISBN : 1741154898
: : 9781741154894
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Title page; Contents; Prologue Selling Sickness; Chapter 1 Selling to everyone: High cholesterol; Chapter 2 Doughnuts for the doctors: Depression; Chapter 3 Working with celebrities: Menopause; Chapter 4 Partnering with patients: Attention deficit disorder; Chapter 5 Making risks into medical conditions: High blood pressure; Chapter 6 Advertising disease: Pre-menstrual dysphoric disorder; Chapter 7 Sharing public perceptions: Social anxiety disorder; Chapter 8 Testing the markets: Osteoporosis; Chapter 9 Taming the watchdogs: Irritable bowel syndrome.
Abstract : A controversial and provocative look at the way pharmaceutical companies are creating and marketing illness.
Subject : Advertising-- Drugs.
Subject : Drugs-- Marketing.
Subject : Pharmaceutical industry-- Marketing.
Subject : Public health.
Subject : Advertising-- Drugs.
Subject : BUSINESS ECONOMICS-- Industries-- Pharmaceutical Biotechnology.
Subject : Business Economics.
Subject : Drugs-- Marketing.
Subject : Industries.
Subject : Pharmaceutical industry-- Marketing.
Subject : Public health.
Dewey Classification : ‭338.476151‬
LC Classification : ‭HD9665.5‬‭.M69 2005eb‬
Added Entry : Cassels, Alan,1963-
copyhttps://lib.clisel.com/site/catalogue/979652
کپی لینک
پیشنهاد خرید
پیوستها
Search result is zero
نظرسنجی
نظرسنجی منابع دیجیتال

1 - آیا از کیفیت منابع دیجیتال راضی هستید؟