| Document Type
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BL
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| Record Number
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1000122
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| Doc. No
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b754492
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| Main Entry
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Crawford, Tad,1946-
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| Title & Author
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The graphic design business book /\ Tad Crawford.
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| Publication Statement
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New York :: Allworth Press :: Graphic Artists Guild,, ©2005.
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| Page. NO
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1 online resource (viii, 247 pages) :: forms
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| ISBN
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1581155689
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: 1581159781
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: 9781581155686
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: 9781581159783
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1581154305
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9781581154306
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| Notes
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"Copublished with the Graphic Artists Guild"--Cover.
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| Bibliographies/Indexes
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Includes bibliographical references (pages 239-240) and index.
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| Contents
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Intro; CONTENTS; INTRODUCTION; PART I; BUILDING AND PROTECTING YOUR BUSINESS; CHAPTER 1; YOUR BUSINESS PLAN; SOURCES OF FUNDS; EXPANSION; SMALL BUSINESS ADMINISTRATION; CHAPTER 2; LOCATION AND LEASES; ZONING; NEGOTIATING YOUR LEASE; CHAPTER 3; THE GOING CONCERN; FORM OF DOING BUSINESS; BUSINESS NAMES; SALES AND MISCELLANEOUS TAXES; CHAPTER 4; MANAGING YOUR STUDIO; STAFFING; SETUP; SYSTEMS; CHAPTER 5; USING FINANCIAL REPORTS; THE BALANCE SHEET; PROFIT AND LOSS STATEMENT; STATEMENT OF CASH FLOWS; RATIOS; FOR THE DESIGN FIRM; CHAPTER 6; INSURANCE PROTECTION; FINDING THE RIGHT INSURANCE AGENT.
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CLIENTS LOVE CHOICESCONTENT IS KING; Are Blogs for You?; THE CALL TO ACTION; ITâ#x80;#x99;S STILL ABOUT RELATIONSHIPS; BRINGING IN THE DATA; SPECIAL TIPS FOR ILLUSTRATORS; SPECIAL TIPS FOR GRAPHIC DESIGNERS; CHAPTER 11; WRITING YOUR WINNING PROPOSAL; THE BID CONFERENCE; BE THOROUGH: READ THE RFP; RESPONDING TO A REQUEST FOR PROPOSAL (RFP); OTHER ELEMENTS; THE QUESTION NEVER ASKED; THE EXIT; CHAPTER 12; KEEPING CLIENTS HAPPY (AND COMING BACK); BE PREPARED TO MEET ALL OF THEIR EXPECTATIONS; TALK THE TALK; BUT DONâ#x80;#x99;T LAY IT ON TOO THICK; PRESENTATIONS THAT SPEAK FOR THEMSELVES.
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COMPETITIONSPRO BONO WORK; YOUR PORTFOLIO; KEEP THE CLIENTS YOU GET; Serve Them Well; THE â#x80;#x9C;BIGâ#x80;#x9D; ACCOUNTS; CHAPTER 9; PORTFOLIO PRESENTATIONS; WHAT CLIENTS LOOK FOR; Technical Ability; Give the Clients What They Really Want; Making Them Look Good; Be the Aspirin, not the Headache; Work within Deadlines and Budgets; PORTFOLIO FORMATS; WHAT YOU SHOW; HOW YOU SHOW IT; TRADITIONAL PORTFOLIOS; ELECTRONIC PORTFOLIOS; CHAPTER 10; MARKETING WITH YOUR WEB SITE; SIMPLE WITH BIG IMPACT; THE IMPORTANCE OF GETTING FOUND; Paid Placement; Paid Inclusion; GETTING YOUR SITE TO ACT FAST.
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STRATEGIES FOR BUYING INSURANCE ECONOMICALLYLEGAL DEFENSE i; BUSINESS PROTECTION; PERSONAL PROTECTION; CHAPTER 7; ADVANCED INSURANCE ISSUES; MALPRACTICE ISSUES; COVERAGE OF INTELLECTUAL PROPERTY CLAIMS; DENIAL OF COVERAGE; ARE YOU INSURED FOR COMPUTER VIRUS DAMAGE?; PART II; MARKETING YOUR GRAPHIC DESIGN; CHAPTER 8; BRINGING IN CLIENTS; FINDING CLIENTS; Leads; Networking; PROMOTE YOURSELF; The Self-Promotion Piece; The Capabilities Brochure; Direct Mail; Mailing Lists; Talent Directories; Phone Directories; TELEVISION AND RADIO ADVERTISING; COLD CALLS; On the Line and in the House.
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WHAT ABOUT LUNCHES, DINNERS, AND ALL THAT?FOES OR FRIENDS?; PAMPER THEM; WHAT IF THE CLIENT REALLY NEEDS HELP?; LET THEM KNOW IF THERE ARE CHANGESâ#x80;#x94;AND HOW MUCH THOSE CHANGES WILL COST; THREE WAYS TO LOSE A CLIENT; STAY IN CONTROL OF THE PROJECT; WHAT IF THE CLIENT HATES YOUR IDEA?; HOW IMPORTANT IS PERSONALITY?; GET REFERRALS TO THEIR FRIENDS AND COLLEAGUES; PART III; PROPOSALS, PRICING, AND CONTRACTS; CHAPTER 13; HOW TO DETERMINE YOUR HOURLY RATE; THINGS TO CONSIDER BEFORE STARTING OUT ON YOUR OWN; DO YOU WANT TO BE FULL SERVICE?; PRICING; THE MASTER FORMULA; Per-Task Hourly Rates.
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| Abstract
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General small-business advice just doesn't work for a graphic design business. What graphic designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a business plan, managing a studio, presenting portfolios, marketing on the Web, keeping clients happy, and more, including sample contract forms and listings of professional organizations, all contributed by experts in their fields. Every graphic designer needs a copy of The Graphic Design Business Book.
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| Subject
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Commercial art-- United States-- Marketing.
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Graphic arts-- United States-- Marketing.
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Small business-- United States-- Management.
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Art publicitaire-- États-Unis-- Gestion.
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Arts graphiques-- États-Unis-- Gestion.
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Petites et moyennes entreprises-- États-Unis-- Gestion.
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Commercial art-- Marketing.
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DESIGN-- Clip Art.
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DESIGN-- Graphic Arts-- Branding Logo Design.
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DESIGN-- Graphic Arts-- Commercial Corporate.
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DESIGN-- Graphic Arts-- Illustration.
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Graphic arts-- Marketing.
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Small business-- Management.
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United States.
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| Dewey Classification
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741.6/068
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| LC Classification
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NC1001.6.C69 2005eb
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| Added Entry
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Graphic Artists Guild (U.S.)
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