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" Customer value investment : "


Document Type : BL
Record Number : 1000603
Doc. No : b754973
Main Entry : Mahajan, Gautam,1946-
Title & Author : Customer value investment : : formula for sustained business success /\ Gautam Mahajan.
Publication Statement : New Delhi, India :: Response Books ;Thousand Oaks, Calif. :: Sage Publications,, 2008.
Series Statement : Response : business books from Sage
Page. NO : xix, 187 pages :: illustrations ;; 22 cm.
ISBN : 0761936041
: : 8178297671
: : 9780761936046
: : 9788178297675
Bibliographies/Indexes : Includes bibliographical references and index.
Abstract : Customer Value Investment is a concept that highlights the importance of the customer as an asset, as a builder of business capital, and as a driver of a business. This book explains why customer value is useful and how companies can increase their market share and profitability by adding value to customers.
Subject : Customer relations.
Subject : Relationship marketing.
Subject : Customer relations.
Subject : Relationship marketing.
Subject : Sales marketing.
Subject : Economische waarde.
Subject : Klantgerichtheid.
Subject : Relatiemarketing.
Dewey Classification : ‭658.8/12‬
LC Classification : ‭HF5415.55‬‭.M3262 2008‬
NLM classification : ‭85.40‬bcl
copyhttps://lib.clisel.com/site/catalogue/1000603
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