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" Trendsmart : "
Louis Patler.
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BL
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| Record Number
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1000631
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| Doc. No
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b755001
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| Main Entry
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Patler, Louis.
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| Title & Author
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Trendsmart : : the 21 trends that will change the way you do business /\ Louis Patler.
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| Publication Statement
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Naperville, Ill. :: Sourcebooks,, ©2003.
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| Page. NO
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xvi, 285 pages ;; 23 cm
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| ISBN
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1402203160
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: 9781402203169
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Introduction : a parable -- The Trendsmart leader. Lasting trends. Visionary myopia. Generalized priorities. Delayed urgencies. Acrobatic structures. Grounded risks. Standard deviations. Proactive luck -- The Trendsmart consumer. Mass customization. Local universals. Instant branding. Selective service. Episodic loyalty -- The Trendsmart employee. Paid volunteers. Fringe deficits. Perpetual innovation. Positive negatives. Temporary careers. Complementary competence. Business casual. Working contradictions.
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Consumers' preferences.
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Consumption (Economics)
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Marketing.
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Consumers' preferences.
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Consumption (Economics)
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Marketing.
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| Dewey Classification
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658.8343
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| LC Classification
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HF5415.32.P38 2003
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| Parallel Title
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Trend smart
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