| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1000668
|
| Doc. No
|
:
|
b755038
|
| Main Entry
|
:
|
Holzer, Boris,1970-
|
| Title & Author
|
:
|
Moralizing the corporation : : transnational activism and corporate accountability /\ Boris Holzer.
|
| Publication Statement
|
:
|
Cheltenham, UK ;Northampton, MA :: Edward Elgar,, ©2010.
|
| Page. NO
|
:
|
1 online resource (vii, 172 pages)
|
| ISBN
|
:
|
1283340690
|
|
|
:
|
: 1848447590
|
|
|
:
|
: 1849806810
|
|
|
:
|
: 9781283340694
|
|
|
:
|
: 9781848447592
|
|
|
:
|
: 9781849806817
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index.
|
| Contents
|
:
|
1. Introduction -- 2. Corporate Power and the Power of its Critics -- 3. Anti-corporate Protest and World Culture: Opposing or Enacting Globalization? -- 4. Framing the Corporation -- 5. Mobilizing the Consumer -- 6. Business and Society: From Ethical Responsibility to Organizational Reflexivity -- 7. Conflicts and Coalitions -- 8. From Accounts to Accountability -- 9. Conclusion.
|
| Abstract
|
:
|
This book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestlé, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists.
|
| Subject
|
:
|
Business ethics.
|
| Subject
|
:
|
Corporate governance.
|
| Subject
|
:
|
International business enterprises-- Moral and ethical aspects.
|
| Subject
|
:
|
International business enterprises-- Public relations.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Industries-- General.
|
| Subject
|
:
|
Business ethics.
|
| Subject
|
:
|
Corporate governance.
|
| Subject
|
:
|
International business enterprises-- Moral and ethical aspects.
|
| Dewey Classification
|
:
|
338.88
|
| LC Classification
|
:
|
HD2755.5.H65 2010eb
|