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" Advertising 2.0 : "


Document Type : BL
Record Number : 1000735
Doc. No : b755105
Main Entry : Tuten, Tracy L.,1967-
Title & Author : Advertising 2.0 : : social media marketing in a Web 2.0 world /\ Tracy L. Tuten.
Publication Statement : Westport, Conn. :: Praeger,, ©2008.
Page. NO : 1 online resource (viii, 202 pages) :: illustrations
ISBN : 0313352976
: : 9780313352973
: 0313352968
: 9780313352966
Bibliographies/Indexes : Includes bibliographical references (pages 187-198) and index.
Contents : Advertising online : engaging consumers with web 2.0 -- Socialcentricity and the emergence of social media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the vlobalization of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
Abstract : Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
Subject : Branding (Marketing)
Subject : Internet advertising.
Subject : Internet marketing.
Subject : Online social networks.
Subject : Branding (Marketing)
Subject : BUSINESS ECONOMICS-- Advertising Promotion.
Subject : Internet advertising.
Subject : Internet marketing.
Subject : Kundenbindung
Subject : Markenpolitik
Subject : Marketing
Subject : Online social networks.
Subject : Online-Community
Subject : Werbung
Subject : World Wide Web 2.0
Dewey Classification : ‭659.14/4‬
LC Classification : ‭HF6146.I58‬‭T88 2008eb‬
copyhttps://lib.clisel.com/site/catalogue/1000735
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