| Document Type
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BL
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| Record Number
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1000863
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| Doc. No
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b755233
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| Main Entry
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Casnocha, Ben.
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| Title & Author
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My start-up life : : what a (very) young CEO learned on his journey through Silicon Valley /\ Ben Casnocha ; foreword by Marc Benioff.
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| Edition Statement
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1st ed.
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| Publication Statement
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San Francisco :: Jossey-Bass,, ©2007.
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| Page. NO
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xiv, 189 pages ;; 24 cm
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| ISBN
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0787996130
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: 9780787996130
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| Bibliographies/Indexes
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Includes bibliographical references (pages 185-188).
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| Contents
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1.0: My dot-com life begins. Brainstorm: Who knows what could happen if you raise your hand? ; Brain trust: Take responsibility / by Heidi Roizen -- 2.0: Nature or nurture? A San Francisco upbringing ; Brainstorm: All the fuss about passion and how to tap into yours -- 3.0: The first axiom of business: find a need and fill it. Brainstorm: The fringe thoughts list: where most great ideas develop ; Brainstorm: Feedback, feedback, feedback -- 4.0: Comcate is born: The nuts and bolts of starting a business. Brainstorm: The business plan myth ; Brainstorm: Why some people get more stuff done (and start real businesses) -- 5.0: First meeting with a VC (it's all about the network). Brainstorm: The power of mentors ; Brainstorm: When to ask a dumb question ; Brain trust: Taking mentor relationships to the next level / by Brad Feld -- 6.0: Signing up early customers: selling the sizzle and the steak. Brainstorm: asking questions: there's a right and a wrong way ; Brainstorm: I have a strategic plan. It's called doing things -- 7.0: Confronting failure--and bouncing back. Brainstorm: Building resilience--a transferable quotient ; Brainstorm: HOW to create and leverage an advisory board -- 8.0: Hiring an interim CEO: my first big mistake ; Brainstorm: Three sure ways to maximize luck -- 9.0: The hunt for a COO: recruiting a top team. Brainstorm: The art of courtship ; Brainstorm: How to overcome fear of failure -- 10.0: Life as a road warrior: making memorable sales pitches. Brainstorm: Presentations worthy of obsession ; Brainstorm: Pricing in an early stage-company ; Brain trust: Life is a sales call / by Jeff Parker -- 11.0: I'm a sophomore: balancing work, school, and life. Brainstorm: Redefining the entrepreneurial lifestyle: sleep, nutrition, exercise ; Brainstorm: Being a corporate athlete ; Brain trust: A life that works / by Chris Yeh -- 12.0: A Silicon Valley life: building Me, Inc. Brainstorm: Networking 10:1 ; Brainstorm: Networking 20:2 ; Brainstorm: Every cold call can be warm rich first time interactions ; Brainstorm: Creating and projecting brand "me." -- 13.0: The product development process: cheap, good, or fast?. Brainstorm: Dare to be mediocre: good is the enemy of perfect -- 14.0: It's a frugal, frugal world: bootstrapping through the inevitable cash squeeze. Brainstorm: Asking for money versus asking for advice -- 15.0: The long, hard slog: achieving scale ; Brainstorm: A relationship-based first business ; Brainstorm: Getting more good revenue and less bad revenue ; Brain trust: Keep slogging away / by Carol Rutlen -- 16.0: Fulfilling the mission, one customer at a time. Brainstorm: Make meaning: what gets you and your employees up each day? -- 17.0: The road ahead: leaders of the flat world. Brain trust: How to think about the future / by Sean Ness -- 18.0: What will you be shouting when you reach the grave? ; Brainstorm: Entrepreneurs are optimists ; Brain trust: Let your heart guide you / by Timothy J. Taylor.
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| Abstract
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"My Start-Up Life is more than a gee-whiz account from a precocious teenager--it is a serious yet entertaining treatment of the ups and downs of an entrepreneurial life and the sacrifices necessary to pursue a vision. Casnocha reveals practical tools for you to use to start your own business, or simply become CEO of your own life."--Jacket.
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| Subject
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Comcate (Firm)
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Comcate (Firm)
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Comcate (Firm)
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| Subject
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Computer software industry-- United States.
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Entrepreneurship-- United States.
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Internet software industry-- United States.
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New business enterprises-- United States-- Management.
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Computer software industry-- United States.
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Computer software industry-- United States.
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Computer software industry.
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Entrepreneurship-- United States.
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Entrepreneurship-- United States.
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Entrepreneurship.
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Internet software industry-- United States.
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Internet software industry.
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Internet software industry.
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New business enterprises-- Management.
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New business enterprises-- Management.-- United States.
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New business enterprises-- Management.-- United States.
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United States.
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| Dewey Classification
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338.7/6005376092
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338.7/61005376092B
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| LC Classification
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HD9696.65.U64C663 2007
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| NLM classification
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F471.266clc
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