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" New perspectives on retailing and store patronage behavior : "
by Torben Hansen and Hans Stubbe Solgaard.
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BL
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| Record Number
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1001011
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| Doc. No
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b755381
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| Main Entry
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Hansen, Torben,1966-
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| Title & Author
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New perspectives on retailing and store patronage behavior : : a study of the interface between retailers and consumers /\ by Torben Hansen and Hans Stubbe Solgaard.
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| Publication Statement
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Boston :: Kluwer Academic Publishers,, ©2004.
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| Series Statement
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International studies in entrepreneurship
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| Page. NO
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1 online resource (ix, 124 pages) :: illustrations
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| ISBN
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1402079559
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: 9781402079559
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1402079540
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9781402079542
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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Today's interface between retailers and consumers is highly dynamic. Problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies point to the need for explaining and understanding at suitable intervals the behavior of retailers and consumers in the modern marketplace. New Perspectives on Retailing and Store Patronage Behavior provides the reader with an in-depth understanding of the interface between retailers and consumers. The book includes several core areas: -consumer choice factors, -quality and value, -store image, -retail competition, -location, -modern quantitative techniques including LISREL and hierarchical Bayes modelling, -future perspectives.
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| Subject
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Consumer behavior-- Denmark.
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Grocery trade-- Denmark.
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Marketing-- Denmark.
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Retail trade-- Denmark.
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Supermarkets-- Denmark.
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BUSINESS ECONOMICS-- Consumer Behavior.
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Consumer behavior.
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Grocery trade.
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Marketing.
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Retail trade.
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Supermarkets.
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Denmark.
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| Dewey Classification
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658.8/342
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| LC Classification
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HF5469.23.D4H36 2004eb
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| Added Entry
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Solgaard, Hans S.
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