|
" Beating low cost competition : "
Adrian Ryans.
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
1001097
|
| Doc. No
|
:
|
b755467
|
| Main Entry
|
:
|
Ryans, Adrian B.,1945-
|
| Title & Author
|
:
|
Beating low cost competition : : how premium brands can respond to cut-price rivals /\ Adrian Ryans.
|
| Publication Statement
|
:
|
Chichester, England ;Hoboken, NJ :: John Wiley & Sons,, ©2008.
|
| Page. NO
|
:
|
1 online resource (xvi, 256 pages) :: illustrations
|
| ISBN
|
:
|
0470745223
|
|
|
:
|
: 1119206502
|
|
|
:
|
: 128234949X
|
|
|
:
|
: 9780470745229
|
|
|
:
|
: 9781119206507
|
|
|
:
|
: 9781282349490
|
|
|
:
|
0470742976
|
|
|
:
|
9780470742976
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references (pages 231-241) and index.
|
| Contents
|
:
|
Beating Low Cost Competition; Contents; Preface; Acknowledgments; CHAPTER 1: The growing challenge from low cost competitors; CHAPTER 2: Why the threat from low cost competition is intensifying; CHAPTER 3: Understanding how low cost competitors play the game; CHAPTER 4: Realistically assessing the threat; CHAPTER 5: Confronting low cost competitors in the price value segment of the market; CHAPTER 6: Avoiding head-to-head competition with low cost competitors by playing a different game; CHAPTER 7: The leadership challenge; CHAPTER 8: An even more challenging future; References; Index.
|
| Abstract
|
:
|
Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. It's only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and sel.
|
| Subject
|
:
|
Brand choice.
|
| Subject
|
:
|
Brand name products.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Price cutting.
|
| Subject
|
:
|
Product management.
|
| Subject
|
:
|
Brand choice.
|
| Subject
|
:
|
Brand name products.
|
| Subject
|
:
|
BUSINESS ECONOMICS-- Advertising Promotion.
|
| Subject
|
:
|
Marketing.
|
| Subject
|
:
|
Price cutting.
|
| Subject
|
:
|
Product management.
|
| Dewey Classification
|
:
|
658.8/27
|
| LC Classification
|
:
|
HF5415.15.R93 2008eb
|
| |