رکورد قبلیرکورد بعدی

" Future savvy : "


Document Type : BL
Record Number : 1001197
Doc. No : b755567
Main Entry : Gordon, Adam,1964-
Title & Author : Future savvy : : identifying trends to make better decisions, manage uncertainty, and profit from change /\ Adam Gordon.
Publication Statement : New York :: American Management Association,, ©2008.
Page. NO : 1 online resource (x, 294 pages) :: illustrations
ISBN : 0814412866
: : 9780814412862
: 0814409121
: 9780814409121
Bibliographies/Indexes : Includes bibliographical references (pages 285-287) and index.
Contents : Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
Abstract : A critical roadmap that helps companies turn "future shock" into "future savvy."
Subject : Business forecasting.
Subject : Industrial management.
Subject : Strategic planning.
Subject : BUSINESS ECONOMICS-- Strategic Planning.
Subject : Business forecasting.
Subject : Industrial management.
Subject : Strategic planning.
Dewey Classification : ‭658.4/012‬
LC Classification : ‭HD30.27‬‭.G67 2008eb‬
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