| Document Type
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BL
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| Record Number
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1001370
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| Doc. No
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b755740
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| Main Entry
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Oppenheim, A. N., (Abraham Naftali),1924-
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| Title & Author
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Questionnaire design, interviewing, and attitude measurement /\ A.N. Oppenheim.
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| Edition Statement
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New edition.
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| Publication Statement
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London ;New York :: Pinter Publishers ;New York :: Distributed exclusively in the USA and Canada by St. Martin's Press,, [1992]
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, ©1992
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| Page. NO
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303 pages :: illustrations ;; 23 cm
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| ISBN
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1855670437
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: 1855670445
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: 9781855670433
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: 9781855670440
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| Notes
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Revised edition of: Questionnaire design and attitude measurement. [1966].
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Introduction to survey design -- Analytic survey designs -- Descriptive survey designs -- Pilot work -- The exploratory interview -- Standardized interviews -- Questionnaire planning -- Question wording -- Some basic measurement theory -- Designing attitude statements --Attitude scaling -- Projective techniques in attitude study -- Varieties and applications -- Data processing -- Statistical analysis -- Appendix I: Statistics test -- Appendix II: Nomographs for the testing of statistical significance of differences between percentages.
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| Abstract
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Research methods and evaluation in the social sciences, including market research.
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| Subject
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Attitude (Psychology)-- Testing.
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Interviewing in sociology.
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Questionnaires.
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Social surveys.
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Questionnaires.
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Data Collection.
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Interviews as Topic.
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Research Design.
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Sampling Studies.
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Sociology.
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Surveys and Questionnaires.
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Interviewing in sociology.
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70.03 methods, techniques and organization of social science research.
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Attitude (psychologie)-- Tests.
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Attitude (Psychology)-- Testing.
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Einstellungsmessung.
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Enquêtes sociales.
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Enquêtes sociologiques.
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Entretiens (sociologie)
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Fragebogen.
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Interview.
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Interviewing in sociology.
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Questionnaires.
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Questionnaires.
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Social surveys.
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Sozialwissenschaften.
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Attitude measurement.
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Attitudes.
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Interviews.
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Measurements.
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Questionnaires.
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| Dewey Classification
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300.723
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| LC Classification
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HN29.O67 1992
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| NLM classification
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W25OPP
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70.03bcl
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MR 2500rvk
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| Added Entry
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Oppenheim, A. N., (Abraham Naftali),1924-
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