| Document Type
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BL
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| Record Number
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1001498
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| Doc. No
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b755868
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| Title & Author
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Marketing and multicultural diversity /\ edited by C.P. Rao.
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| Publication Statement
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Aldershot, England ;Burlington, VT :: Ashgate,, ©2006.
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| Series Statement
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New perspectives in marketing
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| Page. NO
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1 online resource (xii, 275 pages) :: illustrations.
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| ISBN
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0754643263
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: 0754681106
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: 1281097179
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: 6611097171
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: 9780754643265
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: 9780754681106
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: 9781281097170
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: 9786611097172
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0754643263
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| Bibliographies/Indexes
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Includes bibliographical references (pages 265-268) and index.
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| Contents
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Cover -- Contents -- About the Contributors -- 1 Introduction -- Part I: Conceptual Issues -- 2 Cultural Differences in Consumer Susceptibility to Interpersonal Influence: The Role of Individualism -- 3 Examining the Relationship Between Personal, Cultural Values and Desired Benefits: A Cross-National Study -- 4 Consumption as a Function of Ethnic Identification and Acculturation -- Part II: Methodological Issues -- 5 The Effects of Extreme Response Style on a Likert Response Format in Cross-Cultural Research -- 6 Methodological Issues in Ethnic Consumer Survey Research: Changing Consumer Demographics and Implications -- Part III: Majority Versus Minority Consumer Behaviors -- 7 Assessing the Cross-Cultural Stability of SERVQUAL in a Multi-Cultural Market: The Case of Canadian and Hong Kong Immigrant Banking Customers -- 8 Direct Marketing of Shopping Centers: The Influence of Ethnic Background on Intention to Respond -- 9 A Family Level Measure of Acculturation for Chinese Immigrants -- Part IV: Ethnic Consumer Behaviors -- 10 Psycho-Cultural Profile of Asian Immigrants: Implications for Marketing Initiatives -- 11 Consumer Behavior in East/West Cultures: Implications for Marketing a Consumer Durable -- Part V: Organizational Cultures and Relationships -- 12 Service Management Effectiveness and Organizational Culture: A Modification of the Competing Values Model -- 13 Cross-Cultural Importer-Exporter Relationship Model -- Part VI: Global Consumer Diversity -- 14 The Marketing Challenge of Multiculturalism: An Exploratory Study -- 15 Tapping the Multicultural Market in Australia -- 16 Facets, Dimensions and Gaps of Consumer Satisfaction: An Empirical Analysis of Korean Consumers -- Selected Bibliography -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W.
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| Abstract
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Annotation
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Consumer behavior.
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Market segmentation.
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Marketing-- Social aspects.
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Consommateurs-- Comportement.
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Marketing-- Aspect social.
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Segmentation du marché
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BUSINESS ECONOMICS-- Green Business.
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Consumer behavior.
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Market segmentation.
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| Subject
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Marketing-- Social aspects.
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.32.M37 2006eb
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| Added Entry
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Rao, C. P.
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