| Document Type
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BL
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| Record Number
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1001739
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| Doc. No
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b756109
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| Main Entry
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Bjerke, Björn,1941-
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| Title & Author
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Entrepreneurial marketing : : the growth of small firms in the new economic era /\ Björn Bjerke, Claes Hultman.
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| Publication Statement
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Cheltenham, UK ;Northampton, MA :: Edward Elgar,, 2002.
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| Page. NO
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xvi, 259 pages :: illustrations ;; 24 cm
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| ISBN
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1840649127
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: 1843768518
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: 9781840649123
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: 9781843768517
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Small is beautiful? -- Marketing in the old economic era -- Entrepreneurship : creating new business ventures -- Marketing of big firms and small firms -- Marketing, entrepreneurship and culture -- Growth, learning and co-creation -- Marketing as co-creation of customer value -- A conceptual framework for entrepreneurial marketing -- Some areas of importance for excellent entrepreneurial marketing -- Entrepreneurial marketing : leading and managing in the new economic era.
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| Abstract
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"This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines. It will also be of considerable value to the wider business and management community learning to operate and succeed in the new economic era."--Jacket.
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| Subject
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Entrepreneurship.
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Marketing-- Management.
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| Subject
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Small business marketing.
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Small business-- Management.
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Entrepreneuriat.
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Marketing-- Gestion.
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Petites et moyennes entreprises-- Gestion.
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| Subject
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Petites et moyennes entreprises-- Marketing.
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Entrepreneurship.
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Klein- und Mittelbetrieb
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Marketing
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Marketing-- Management.
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Small business marketing.
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Small business-- Management.
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Unternehmensgründung
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Kleinbedrijf.
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Marketing.
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| Subject
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Ondernemerschap.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.13.B48 2002
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| NLM classification
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85.40bcl
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QP 310rvk
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QP 600rvk
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| Added Entry
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Hultman, Claes,1947-
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