| Document Type
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BL
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| Record Number
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1002284
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| Doc. No
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b756654
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| Main Entry
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Tomsen, Mai-lan.
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| Title & Author
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Reaching the interactive customer : : integrated services for the digital world /\ Mai-lan Tomsen, Ron Faith.
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| Publication Statement
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Cambridge, UK ;New York, NY :: Cambridge University Press,, 2003.
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| Page. NO
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1 online resource (166 pages) :: illustrations
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| ISBN
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0511075219
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: 0511078323
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: 0511547072
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: 052181670X
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: 128042009X
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: 6610420092
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: 9780511075216
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: 9780511078323
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: 9780511547072
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: 9780521816700
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: 9781280420092
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: 9786610420094
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052181670X
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| Bibliographies/Indexes
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Includes bibliographical references (pages 157-158) and index.
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| Contents
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1. Permeation of the Information Age -- 2. Interactive Devices -- 3. Interactive Audio -- 4. Visual Evolution -- 5. Monitoring through Devices -- 6. Balancing Act -- 7. Targeting the Interactive Consumer.
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| Abstract
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Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.
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| Subject
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Customer services-- Communication systems.
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Interactive computer systems.
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Internet marketing.
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BUSINESS ECONOMICS-- Exports Imports.
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BUSINESS ECONOMICS-- International-- Marketing.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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Customer services-- Communication systems.
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Interactive computer systems.
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Internet marketing.
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Customer services-- Communication systems.
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Interactive computer systems.
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Internet marketing.
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| Dewey Classification
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658.8/4
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| LC Classification
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HF5415.5.T66 2003eb
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| NLM classification
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F713. 36clc
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F713. 55-05clc
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| Added Entry
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Faith, Ron.
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