| Document Type
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BL
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| Record Number
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1002561
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| Doc. No
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b756931
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| Main Entry
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Fortunato, John A.
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| Title & Author
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Making media content : : the influence of constituency groups on mass media /\ John A. Fortunato.
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| Publication Statement
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Mahwah, N.J. :: Lawrence Erlbaum Associates,, 2005.
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| Page. NO
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1 online resource (xv, 232 pages) :: illustrations
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| ISBN
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0415649846
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: 1135619190
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: 1135619239
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: 1135619247
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: 1410613844
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: 9780415649841
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: 9781135619190
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: 9781135619237
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: 9781135619244
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: 9781410613844
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0805847480
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9780805847482
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| Bibliographies/Indexes
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Includes bibliographical references (pages 205-221) and indexes.
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| Contents
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Preface; About the Author; Introduction; I: Media Powers; II: The Internal Mass Media Organization; III: The External Mass Media Organization: Constituency Groups; Conclusion; References; Author Index; Subject Index.
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| Abstract
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Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access.
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| Subject
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Content analysis (Communication)
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| Subject
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Mass media.
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Analyse de contenu (Communication)
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| Subject
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Médias.
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| Subject
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Content analysis (Communication)
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| Subject
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Mass media.
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SOCIAL SCIENCE-- Media Studies.
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| Subject
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Besluitvorming.
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| Subject
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Inhoudsanalyse.
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| Subject
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Massamedia.
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| Subject
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Organisaties.
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| Dewey Classification
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302.23
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| LC Classification
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P91.F673 2005eb
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| NLM classification
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05.30bcl
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