| Document Type
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BL
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| Record Number
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1002699
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| Doc. No
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b757069
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| Main Entry
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Shih, Clara Chung-wai.
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| Title & Author
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The Facebook era : : tapping online social networks to build better products, reach new audiences, and sell more stuff /\ Clara Shih.
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| Publication Statement
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Boston :: Prentice Hall,, ©2009.
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| Page. NO
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xiv, 236 pages :: illustrations, map ;; 23 cm
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| ISBN
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0137152221
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: 9780137152223
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| Notes
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Includes index.
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| Contents
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The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
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| Abstract
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"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business of social networking and shows how to transform that promise into reality"--Page 4 of cover.
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| Subject
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Business enterprises-- Computer networks.
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| Subject
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Online social networks.
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Business enterprises-- Computer networks.
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Management
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Marknadsföring via Internet.
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Networks management.
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Online social networks.
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Online-Community
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Social networks.
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Sociala nätverk online.
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| Subject
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Vermarktung
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Facebook (Electronic resource)
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Facebook (Electronic resource)
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Facebook.
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| Dewey Classification
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658.8/72
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| LC Classification
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HD30.37.S49 2009
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