| Document Type
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BL
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| Record Number
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1002774
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| Doc. No
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b757144
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| Main Entry
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Hammond, James,1952-
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| Title & Author
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Branding your business : : promoting your business, attracting customers and standing out in the market place /\ James Hammond.
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| Publication Statement
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London ;Philadelphia :: Kogan Page Ltd.,, ©2008.
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| Series Statement
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Sunday Times business enterprise series
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| Page. NO
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1 online resource (xii, 255 pages) :: illustrations.
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| ISBN
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0749450738
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: 0749454318
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: 9780749450731
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: 9780749454319
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| Notes
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At head of title: The Sunday times.
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| Bibliographies/Indexes
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Includes bibliographical references (pages 247-249) and index.
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| Contents
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Just what is a brand, and who is the customer? -- Branding the heart as well as the head -- How perception creates emotion -- Perception and long-term memory -- Foreground and background -- Looking like your brand -- Your BodyBrand -- Talking the walk -- Putting your brand on the right track -- The sweet smell of brand success -- Branding the taste buds -- Brand touch and feel -- Building your Brand Halo -- Your Brand Halo Handbook -- Your Brand Storybook -- Creating your Brand Storybook -- Final thoughts.
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| Abstract
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The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Busine.
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| Subject
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Brand name products-- Psychological aspects.
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| Subject
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Branding (Marketing)-- Management.
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Communication in marketing.
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Consumer behavior.
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Senses and sensation.
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Brand name products-- Psychological aspects.
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BUSINESS ECONOMICS-- Advertising Promotion.
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| Subject
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Communication in marketing.
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Consumer behavior.
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Senses and sensation.
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| Dewey Classification
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658.8/27
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| LC Classification
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HF5415.1255.H36 2008eb
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