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" Web copy that sells : "


Document Type : BL
Record Number : 1002808
Doc. No : b757178
Main Entry : Veloso, Maria.
Title & Author : Web copy that sells : : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy /\ Maria Veloso.
Edition Statement : 2nd ed.
Publication Statement : New York, NY :: American Management Association,, ©2009.
Page. NO : xxii, 314 pages :: illustrations ;; 24 cm
ISBN : 0814413048
: : 9780814413043
Notes : Includes index.
Contents : Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- Crafting your copy -- E-mail marketing : the Internet's killer application -- Using psychology to motivate prospects to become purchasers -- The art of changing your prospects' minds -- Increasing sales through the use of involvement devices -- Online marketing communications : it's what you do after people visit your website that counts -- The special rules for web copywriting to the business-business (B2B) market -- Web copywriting in the age of Web 2.0 -- Last but not least : tying it all together.
Abstract : Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts.
Subject : Electronic commerce.
Subject : Internet advertising.
Subject : Internet marketing.
Subject : Web sites-- Design.
Subject : Electronic commerce.
Subject : Electronic commerce.
Subject : Internet advertising.
Subject : Internet advertising.
Subject : Internet marketing.
Subject : Internet marketing.
Subject : Web sites-- Design.
Subject : Web sites-- Design.
Dewey Classification : ‭658.8/72‬
LC Classification : ‭HF5548.32‬‭.V45 2009‬
copyhttps://lib.clisel.com/site/catalogue/1002808
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