رکورد قبلیرکورد بعدی

" Service is front stage : "


Document Type : BL
Record Number : 1002915
Doc. No : b757285
Main Entry : Teboul, James,1940-
Title & Author : Service is front stage : : positioning services for value advantage /\ James Teboul.
Publication Statement : Houndmills [England] ;New York :: Palgrave Macmillan,, 2006.
Series Statement : INSEAD business press
Page. NO : xi, 161 pages :: illustrations ;; 25 cm.
ISBN : 0230006604
: : 0230579477
: : 9780230006607
: : 9780230579477
Bibliographies/Indexes : Includes bibliographical references (pages 146-149) and index.
Abstract : "This book contains a simple but powerful definition of services, based on a separation between back-stage and front-stage activities. Services deal with front-stage interactions, production, and manufacturing with back-stage operations. Teboul uses this distinction systematically to explore the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle, and the service-intensity matrix. This is a novel approach to services that challenges the traditional view."--Jacket.
Subject : Customer services-- Management.
Subject : Service industries-- Management.
Subject : Total quality management.
Subject : Customer services-- Management.
Subject : Service industries-- Management.
Subject : Total quality management.
Subject : Commerciële dienstverlening.
Subject : Organisatieontwikkeling.
Dewey Classification : ‭658.8/12‬
LC Classification : ‭HF5415.5‬‭.T43 2006‬
NLM classification : ‭85.40‬bcl
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