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" The new marketing : "
Malcolm McDonald and Hugh Wilson.
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BL
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| Record Number
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1002982
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| Doc. No
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b757352
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| Main Entry
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McDonald, Malcolm.
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| Title & Author
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The new marketing : : transforming the corporate future /\ Malcolm McDonald and Hugh Wilson.
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| Publication Statement
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Oxford :: Boston :: Butterworth-Heinemann,, 2002.
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| Page. NO
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viii, 230 pages :: illustrations ;; 25 cm
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| ISBN
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0750653876
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: 9780750653879
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Abstract
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Believing that early experimentation with new marketing channels is over for many organizations, this text outlines a map of the marketing process developed to take into account the second generation changes brought about by the multimedia revolution.
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| Subject
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Internet marketing.
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| Subject
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Internet marketing.
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| Dewey Classification
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658.84
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| LC Classification
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HF5415.1265.M35 2002
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| Added Entry
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Wilson, Hugh,1962-
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