رکورد قبلیرکورد بعدی

" Effective internal communication / "


Document Type : BL
Record Number : 1003217
Doc. No : b757587
Main Entry : Smith, Lyn.
Title & Author : Effective internal communication /\ Lyn Smith with Pamela Mounter.
Edition Statement : 2nd ed.
Publication Statement : London ;Philadelphia :: Kogan Page,, 2008.
Series Statement : PR in practice series
Page. NO : 1 online resource (xiv, 274 pages) :: illustrations
ISBN : 074945492X
: : 9780749454920
: 074945265X
: 9780749452650
Bibliographies/Indexes : Includes bibliographical references (pages 259-265) and index.
Contents : Cover -- Copyright -- Contents -- About the author -- About the editor -- Preface -- Acknowledgements -- Introduction -- Part 1 Setting the Scene -- Chapter 1 What is internal communication? -- THE HISTORY -- TECHNOLOGY ADDED -- WHERE IT SITS IN THE ORGANIZATION -- Chapter 2 What does it take to be an internal communicator? -- WHERE TO NOW FOR THE INTERNAL COMMUNICATOR? -- HOW OTHERS SEE IT -- Chapter 3 Your audience -- who are they? -- FRONT-LINE STAFF -- SUPERVISORS/LINE MANAGERS -- SENIOR MANAGEMENT/MIDDLE MANAGEMENT -- BOARD/DIRECTOR -- VOLUNTARY SECTOR -- TRUSTEES, VOLUNTEERS, MEMBERS -- AT ONE REMOVE -- CREATIVES AND SPECIALISTS -- DIVERSITY -- SEGMENTATION -- THE WAY AHEAD -- Chapter 4 Theories into practice -- THE FOUR CULTURES OF THE ORGANIZATION -- PROCESS THIS WAY OR GIVE US A SIGN -- GOLDEN OLDIE REVISITED -- SEMIOTICS -- READING THE SIGNS -- FOCUS ON THE MASS OR THE INDIVIDUAL -- THE INDIVIDUAL REVISITED -- SHALL WE DANCE? THE COOPERATIVE MODEL -- COMPUTER-MEDIATED COMMUNICATION AND THE IMPLICATIONS -- Chapter 5 Managing internal communication in-house -- THE BUSINESS CASE -- WHO DOES IT -- HOW INTERNAL COMMUNICATION IS REWARDED -- SO, HUMAN RESOURCES OR PUBLIC RELATIONS? -- CENTRALIZED OR DECENTRALIZED -- Chapter 6 Outsourcing the internal communications function -- THE BUSINESS CASE -- WHAT CONSULTANCIES CAN OFFER -- REASONS TO BE CAUTIOUS -- GETTING THE BEST FROM YOUR CONSULTANCY -- Chapter 7 How the legal framework fits in -- GENERAL COMMUNICATION MINEFIELDS -- IN THE WORKPLACE ITSELF -- Chapter 8 The channels, vehicles and activities -- WHAT IS THE MESSAGE? -- FACE TO FACE -- ONE TO ONE -- FACE TO FACE -- EN MASSE -- PRINT -- BROADCAST AND AUDIO-VISUAL -- INTERNET DRIVEN -- CORPORATE GLUE -- GAMES, ETC -- EVENTS -- ENVIRONMENT -- CORPORATE SOCIAL RESPONSIBILITY -- Chapter 9 Who uses which media for what -- THE MANAGER'S PERSPECTIVE -- TOP DOWN -- BUT WHAT ABOUT THE WORKERS? -- ENSURING SOMEONE IS LISTENING -- UNBLOCKING THE BLOCKAGES -- MEDIA OR SYMBOL? -- THE INVISIBLE WEB -- Chapter 10 The receiving end -- STAFF PERCEPTIONS -- IS THERE ANYBODY THERE? -- INVOLVEMENT THE KEY -- LAST ON THE BANDWAGON? -- GIVE THEM WHAT THEY NEED TO DO THE JOB -- THE IN-HOUSE LANGUAGE -- UPWARDS COMMUNICATION -- CONCLUSIONS TO BE DRAWN -- Chapter 11 Communicating with special groups -- TAPPING INTO CULTURAL DIVERSITY -- THE DIFFERENTLY ABLED -- AGE, GENDER AND SEXUAL ORIENTATION -- WORKING FROM HOME OR OUT ON THE ROAD -- THE UNPAID HEROES -- MICRO-ORGANIZATIONS -- CONCLUSIONS -- Chaper 12 The globally dispersed workforce -- THE CONSULTANCY APPROACH -- THINGS TO THINK ABOUT -- PAN-EMEA AND BEYOND -- Part 2 Getting it Right -- Practical Application -- Chapter 13 How to do it -- setting about communication -- WHAT YOUR PEOPLE WANT TO HEAR -- Chapter 14 We can all talk can't we? Face to face -- LISTENING IN ON EASY CONVERSATION -- HOW OTHERS DO IT -- OVERCOMING PRESENTATION SICKNESS -- Chapter 15 Leading from the middle -- ACCENTUATE THE POSITIVE -- MOVING IT ON -- SO WHAT MAKES THE MIDDLE SPECIAL? -- Chapter 16 The creative aspects -- writing, editing and designing it yourself.
Abstract : Previously overlooked in the workplace, this book explores how internal communication is conducted across the different sectors and in organisations of differing sizes and complexity.
Subject : Communication in management.
Subject : Public relations.
Subject : BUSINESS ECONOMICS-- Business Communication-- General.
Subject : Communication in management.
Subject : Kommunikation
Subject : Öffentlichkeitsarbeit
Subject : Public relations.
Subject : Unternehmen
Dewey Classification : ‭658.45‬
LC Classification : ‭HD30.3‬‭.S577 2008eb‬
NLM classification : ‭KOM 120f‬stub
: ‭WIR 540f‬stub
: ‭WIR 840f‬stub
Added Entry : Mounter, Pamela.
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