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" Focus group practice / "
Claudia Puchta and Jonathan Potter.
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BL
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| Record Number
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1003312
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| Doc. No
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b757682
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| Main Entry
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Puchta, Claudia.
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| Title & Author
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Focus group practice /\ Claudia Puchta and Jonathan Potter.
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| Publication Statement
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London ;Thousand Oaks :: SAGE,, 2004.
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| Page. NO
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1 online resource (ix, 174 pages)
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| ISBN
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0761966900
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: 0761966919
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: 184787715X
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: 1849209162
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: 9780761966906
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: 9780761966913
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: 9781847877154
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: 9781849209168
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0761966900
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0761966919
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| Bibliographies/Indexes
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Includes bibliographical references (pages 166-170) and index.
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| Contents
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Focus groups and interaction -- Producing informality -- Producing participation -- Producing opinions -- Producing useful opinions -- Producing varied opinions -- From practice to strategy.
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| Abstract
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Accessibly written, this text provides a picture of focus group moderation and interaction based on the study of what actually happens in high-class focus groups, and uses recent theories of interaction such as discourse and conversation analyses to throw light on the practice of moderation.
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| Subject
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Focus groups.
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Entretiens focalisés.
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Entretiens centrés.
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Focus groups.
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SOCIAL SCIENCE-- Methodology.
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SOCIAL SCIENCE-- Research.
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Focus group.
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Groepsinterviews.
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| Dewey Classification
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300.723
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| LC Classification
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H61.28.P83 2004eb
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| Added Entry
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Potter, Jonathan,1956-
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