| Document Type
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BL
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| Record Number
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1003342
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| Doc. No
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b757712
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| Main Entry
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Masterman, Guy.
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| Title & Author
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Strategic sports event management : : an international approach /\ Guy Masterman.
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| Publication Statement
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Amsterdam ;Boston :: Elsevier Butterworth-Heinemann,, 2004.
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| Series Statement
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Hospitality, leisure and tourism series
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| Page. NO
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1 online resource (xix, 250 pages) :: illustrations
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| ISBN
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0080481159
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: 9780080481159
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0750659831
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9780750659833
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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1. The sports events industry -- 2. Event organizations -- 3. The sports event planning process -- 4. Impacts and legacies -- 5. Financial planning and control -- 6. Event revenue maximization -- 7. The bidding process -- 8. Event implementation -- 9. Marketing planning and implementation -- 10. Innovative communications -- 11. Sports event sponsorship -- 12. Research and evaluation.
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| Abstract
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The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short.
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| Subject
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Sports administration, Cross-cultural studies.
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| Subject
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GAMES-- Gambling-- Sports.
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SPORTS RECREATION-- Business Aspects.
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SPORTS RECREATION-- Essays.
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SPORTS RECREATION-- History.
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SPORTS RECREATION-- Reference.
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| Subject
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Sports administration.
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| Subject
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TRAVEL-- Special Interest-- Sports.
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| Subject
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Evenementen.
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| Subject
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Marketing.
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| Subject
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Sport.
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| Dewey Classification
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796/.06/9
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| LC Classification
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GV713.M3678 2004eb
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| NLM classification
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76.04bcl
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