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" Selling project management to senior executives : "
Janice Thomas, Connie L. Delisle, Kam Jugdev ; with the assistance of Pamela Buckle.
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BL
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| Record Number
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1003466
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| Doc. No
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b757836
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| Main Entry
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Thomas, Janice,1959-
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| Title & Author
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Selling project management to senior executives : : framing the moves that matter /\ Janice Thomas, Connie L. Delisle, Kam Jugdev ; with the assistance of Pamela Buckle.
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| Publication Statement
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Newtown Square, Pa. :: Project Management Institute,, ©2002.
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| Page. NO
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1 online resource (vii, 158 pages) :: illustrations
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| ISBN
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1628700556
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: 9781628700558
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1880410958
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9781880410950
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| Bibliographies/Indexes
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Includes bibliographical references (pages 147-151).
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| Contents
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Study background -- Study methodology -- Phase I findings : why is it difficult to sell project management to senior executives? -- Phase II findings : demographics and practice -- Phase II findings : how do you sell project management to senior executives? -- Insights and future research directions -- Appendix A. Phase I interview instrument -- Appendix B. Phase II survey instrument -- Appendix C. Summary tables of phase II survey data.
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| Abstract
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Annotation
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| Subject
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Project management.
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Selling.
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Administrative Personnel.
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Leadership.
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Organizational Innovation.
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Persuasive Communication.
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Program Development.
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Gestion de projets.
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Vente.
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Project Management (PM)
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Project management.
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Selling.
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Gestion de projet.
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| Dewey Classification
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658.4/04
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| LC Classification
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HD69.P75
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| NLM classification
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HD 69 .P75T458s 2002
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| Added Entry
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Delisle, Connie L.,1965-
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Jugdev, Kam,1956-
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Project Management Institute.
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