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" Everyone is a customer : "
Jeffrey Shuman and Janice Twombly, with David Rottenberg.
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BL
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| Record Number
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1003675
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| Doc. No
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b758045
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| Main Entry
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Shuman, Jeffrey C.,1945-
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| Title & Author
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Everyone is a customer : : a proven method for measuring the value of every relationship in the era of collaborative business /\ Jeffrey Shuman and Janice Twombly, with David Rottenberg.
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| Publication Statement
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[Chicago] :: Dearborn Trade Pub.,, ©2002.
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| Page. NO
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1 online resource (xxiii, 210 pages) :: illustrations
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| ISBN
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0585434247
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: 159734107X
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: 9780585434247
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: 9781597341073
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079315412X
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9780793154128
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| Bibliographies/Indexes
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Includes bibliographical references (pages 199-201) and index.
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| Contents
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Preliminaries; CONTENTS; Acknowledgments; Preface; Introduction; 1 The Collaboration Imperative; 2 Collaborative Communities; 3 Everyone Is a Customer; 4 It's All about Relationships; 5 Not All Relationships Are the Same; 6 Deciding Who to Dance With; 7 Measuring the Value of Every Relationship; 8 Building Trusting, Purposeful, Win-Win Relationships; 9 Using Relationship Currencies to Achieve Your Goals; 10 How You Do Business in the Era of Collaborative Business; References; Index; About the Authors.
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| Abstract
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Progressive companies claim to focus on customers, yet too few understand how to profitably deliver what their customers truly value. Award winning business architects, Jeffrey Shuman and Janice Twombly have developed a proven method for measuring the value of every relationship.
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| Subject
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Customer relations.
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Relations avec la clientèle.
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BUSINESS ECONOMICS-- Customer Relations.
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Customer relations.
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| Dewey Classification
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658.8/12
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| LC Classification
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HF5414.5S554 2002eb
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| Added Entry
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Rottenberg, David,1946-
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Twombly, Janice.
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