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" Direct marketing in action : "


Document Type : BL
Record Number : 1003677
Doc. No : b758047
Title & Author : Direct marketing in action : : cutting-edge strategies for finding and keeping the best customers /\ edited by Andrew R. Thomas [and others].
Publication Statement : Westport, Conn. :: Praeger Publishers,, 2007.
Page. NO : 1 online resource (xiv, 218 pages) :: illustrations
ISBN : 0313084513
: : 9780313084515
: 0275992233
: 9780275992231
Bibliographies/Indexes : Includes bibliographical references (pages 195-199) and index.
Contents : What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.
Subject : Consumer behavior.
Subject : Direct marketing.
Subject : Marketing-- Management.
Subject : Target marketing.
Subject : BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
Subject : BUSINESS ECONOMICS-- Mail Order.
Subject : BUSINESS ECONOMICS-- Marketing-- Direct.
Subject : BUSINESS ECONOMICS-- Marketing-- Multilevel.
Subject : BUSINESS ECONOMICS-- Marketing-- Telemarketing.
Subject : Consumer behavior.
Subject : Direct marketing.
Subject : Marketing-- Management.
Subject : Target marketing.
Dewey Classification : ‭658.8/72‬
LC Classification : ‭HF5415.126‬‭.D57 2007eb‬
Added Entry : Thomas, Andrew R.
copyhttps://lib.clisel.com/site/catalogue/1003677
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