Document Type
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BL
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Record Number
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1003703
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Doc. No
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b758073
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Main Entry
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Pottruck, David S.,1948-
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Title & Author
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Clicks and mortar : : passion-driven growth in an Internet-driven world /\ David S. Pottruck, Terry Pearce ; foreword by Lew Platt.
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Edition Statement
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2nd ed.
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Publication Statement
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San Francisco :: Jossey-Bass,, ©2001.
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Series Statement
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The Jossey-Bass business & management series
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Page. NO
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1 online resource (xxxv, 314 pages) :: illustrations.
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ISBN
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0787957011
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: 9780787957018
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0787956880 (alk. paper)
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9780787956882 (alk. paper)
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Bibliographies/Indexes
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Includes bibliographical references (pages 297-302) and index.
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Contents
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Building a culture for growth -- Sustaining culture day to day -- Cultivating commitment through diversity -- Living leadership as a person, as a company -- Leadership communication -- Generating ideas and innovation through leadership -- Creating the future with measurement -- Understanding technology and the people who build it -- Marketing : your company's voice, your people's promises -- Brand and customer experience : the heart of a passion-driven business -- Dialogue on the future.
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Subject
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Business enterprises-- Computer networks.
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Subject
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Information technology-- Management.
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Subject
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Internet.
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Subject
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BUSINESS ECONOMICS-- Industrial Management.
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Subject
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BUSINESS ECONOMICS-- Management Science.
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Subject
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BUSINESS ECONOMICS-- Management.
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Subject
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BUSINESS ECONOMICS-- Organizational Behavior.
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Subject
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Business enterprises-- Computer networks.
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Subject
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Information technology-- Management.
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Subject
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Internet.
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Dewey Classification
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658/.0546
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LC Classification
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HD30.37.P68 2001eb
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Added Entry
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Pearce, Terry,1941-
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