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" IProperty : "
William A. Barrett, Christopher H. Price, and Thomas E. Hunt.
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BL
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| Record Number
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1004071
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| Doc. No
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b758441
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| Main Entry
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Barrett, William A.,1966-
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| Title & Author
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IProperty : : profiting from ideas in an age of global innovation /\ William A. Barrett, Christopher H. Price, and Thomas E. Hunt.
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| Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2008.
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| Page. NO
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xxxv, 243 pages :: illustrations ;; 26 cm
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| ISBN
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0470171790
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: 9780470171790
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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1. Global iproperty context -- 2. iProperty strategies for a flat world -- 3. iProperty tactics for maximum impact.
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| Abstract
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"IProperty explores the intellectual property strategies and tactics used by successful companies to protect and profit from their ideas in a fiercely competitive global marketplace." "Defining iProperty as "intellectual property plus a global strategy and global execution, with a healthy dose of common sense," authors William Barrett, Christopher Price, and Thomas Hunt combine their experience in patent and intellectual property strategy to answer the question, "If I'm serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" iProperty lays out a blueprint to help companies universally own their most valuable resource - their ideas - to create and sustain a competitive advantage over their competitors."--Jacket.
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| Subject
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Intellectual capital-- Management.
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Intellectual property.
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Intellectual capital-- Management.
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Intellectual capital-- Management.
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| Subject
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Intellectual property-- Management.
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| Subject
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Intellectual property.
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| Dewey Classification
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658.4/038
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| LC Classification
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HD53.B374 2008
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| Added Entry
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Hunt, Thomas E.,1956-
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Price, Christopher H.,1946-
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