| Document Type
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BL
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| Record Number
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1004108
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| Doc. No
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b758478
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| Main Entry
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Williams, John.
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| Title & Author
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Marketing research and information /\ John Williams.
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| Publication Statement
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Amsterdam ;Boston :: Elsevier/Butterworth Heinemann,, 2004.
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| Series Statement
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CIM revision cards
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| Page. NO
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1 online resource (125 pages) :: illustrations.
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| ISBN
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0080501419
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: 9780080501413
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0750662891
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| Bibliographies/Indexes
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Includes bibliographical references.
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| Contents
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Cover -- TABLE OF CONTENTS -- Preface -- Chapter 1. Marketing research and information -- Chapter 2. Information in the knowledge economy -- Chapter 3. The marketing database -- Chapter 4. The marketing research process -- Chapter 5. Using secondary research -- Chapter 6. Observation research -- Chapter 7. Qualitative research -- Chapter 8. Quantitative data -- Chapter 9. Questionnaire design -- Chapter 10. Sampling -- Chapter 11. Quantitative data analysis -- Chapter 12. Presenting marketing research -- Bibliography -- Last Page.
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| Subject
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Marketing research-- Examinations, Study guides.
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| Subject
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BUSINESS ECONOMICS-- Marketing-- Research.
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| Dewey Classification
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658.8'3
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| LC Classification
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HF5415.2.W55 2004eb
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| Added Entry
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Chartered Institute of Marketing.
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