| Document Type
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BL
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| Record Number
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1004510
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| Doc. No
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b758880
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| Main Entry
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Beamish, Karen.
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| Title & Author
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Marketing planning, 2006-2007 /\ Karen Beamish and Ruth Ashford.
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| Edition Statement
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1st ed.
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| Publication Statement
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Oxford ;Amsterdam :: Elsevier/Butterworth-Heinemann,, 2006.
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| Series Statement
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The official CIM coursebook.
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| Page. NO
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1 online resource (xi, 400 pages) :: illustrations
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| ISBN
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0080501168
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: 0750680040
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: 1136420649
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: 1136420681
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: 113642069X
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: 9780080501161
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: 9780750680042
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: 9781136420641
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: 9781136420689
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: 9781136420696
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9780750680042
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| Notes
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"Professional diploma in marketing, 2006-2007 syllabus"--Cover.
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At head of title: The Chartered Institute of Marketing.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Unit 1. Introduction to marketing planning -- unit 2. The marketing audit -- unit 3. Marketing planning, implementation and control -- unit 4. Branding and its impact upon marketing decisions and the marketing communications mix -- unit 5. Product operations -- unit 6. Price operations -- unit 7. Place operations -- unit 8. Managing marketing relationships -- unit 9. International marketing -- unit 10. Industrial/business-to-business, FMCGs and services marketing (including the services mix) -- unit 11. Not-for-profit, SMEs and virtual marketing.
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| Subject
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Marketing-- Planning-- Examinations, Study guides.
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| Subject
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BUSINESS ECONOMICS-- Green Business.
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| Subject
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Marketing-- Management.
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| Subject
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Marketing-- Planning.
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| Dewey Classification
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658.8/02
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| LC Classification
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HF5415.13.B43 2006eb
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| Added Entry
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Ashford, Ruth.
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| Added Entry
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Chartered Institute of Marketing.
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| Cover Title
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Marketing planning
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