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" Lightning in a bottle : "
David D. Minter, Michael Reid.
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BL
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| Record Number
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1004769
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| Doc. No
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b759139
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| Main Entry
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Minter, David D.
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| Title & Author
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Lightning in a bottle : : the proven system to create new ideas and products that work /\ David D. Minter, Michael Reid.
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| Publication Statement
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Naperville, IL :: Sourcebooks,, 2006.
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| Page. NO
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ix, 214 pages ;; 21 cm
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| ISBN
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1402207344
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: 1402210329
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: 9781402207341
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: 9781402210327
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| Notes
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Includes index.
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| Contents
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Lightning in a bottle -- A blockbuster (video) idea -- The problems with how new products are developed today -- The upside-down pyramid-or how ideas are developed in corporate America -- Why nine out of ten new products fail -- How a good idea can go bad: the battle of the bagel -- Top ten reasons ideas fail -- Less is more -- Market segmentation and aggregation -- The creative genius of Ted Turner and Rupert Murdoch -- Idea engineering-seven steps -- Idea engineering-let's start a record label -- Bedrock: it's more than Fred & Wilma's hometown -- What interviews with thousands of consumers taught us -- Don't wait for a miracle.
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| Subject
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Brainstorming.
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New products.
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Brainstorming.
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New products.
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| Dewey Classification
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658.5/75
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| LC Classification
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HF5415.153.M56 2006
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| Added Entry
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Reid, Michael, (Michael James)
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