Document Type
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BL
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Record Number
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1004967
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Doc. No
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b759337
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Main Entry
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Peterson, Richard L.,1972-
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Title & Author
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MarketPsych : : how to manage fear and build your investor identity /\ Richard L. Peterson, Frank F. Murtha.
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Publication Statement
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Hoboken, N.J. :: John Wiley & Sons,, ©2010.
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Series Statement
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[Wiley finance]
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Page. NO
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1 online resource (xv, 224 pages) :: illustrations.
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ISBN
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0470886641
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: 0470886765
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: 0470886773
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: 1118267877
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: 1282756265
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: 6612756268
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: 9780470886649
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: 9780470886762
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: 9780470886779
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: 9781118267875
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: 9781282756267
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: 9786612756269
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0470543582
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9780470543580
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Bibliographies/Indexes
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Includes bibliographical references and index.
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Contents
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MarketPsych: How to Manage Fear and Build Your Investor Identity; Contents; Preface; Acknowledgments; Chapter 1: Your Investor Identity: And Why You Need One; Chapter 2: Investor Identity Fundamentals: Frames, Motivations, and Goals; Chapter 3: Your Investor Personality: Your Character and Style; Chapter 4: Your Investor Emotions: The Hidden Drivers of Behavior; Chapter 5: Your Investor Values: What's Most Important to You?; Chapter 6: Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps; Chapter 7: Your Investor Stress: Smoothing Out the Ups and Downs.
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Abstract
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"MarketPsych: How to Manage Fear and Build Your Investor Identity is designed to be a practical guide for financial advisors to learn about the most important, and most ignored, aspect of their work - psychology. This book makes the theoretical practical by translating it into concrete tools and techniques designed specifically for financial advisors. The MarketPsych Handbook contains practical worksheets and planning tools that affect all aspects of the financial advisor's practice. In addition, it details the emotional aspects of running an advisory business, which is crucial for all financial counselors"--
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Subject
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Financial planners-- Psychology.
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Subject
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Investment advisors-- Psychology.
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Subject
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Investments-- Psychological aspects.
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Subject
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Stockbrokers-- Psychology.
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Subject
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BUSINESS ECONOMICS-- Investments Securities-- General.
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Subject
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Investment advisors-- Psychology.
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Subject
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Investments-- Psychological aspects.
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Subject
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Stockbrokers-- Psychology.
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Dewey Classification
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332.601/9
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LC Classification
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HG4621.P468 2010eb
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Added Entry
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Murtha, Frank F.,1970-
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