| Document Type
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BL
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| Record Number
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1005257
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| Doc. No
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b759627
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| Main Entry
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Munk, Nina.
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| Title & Author
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Fools rush in : : Steve Case, Jerry Levin, and the unmaking of AOL Time Warner /\ Nina Munk.
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| Publication Statement
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New York :: HarperBusiness,, ©2004.
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| Page. NO
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xv, 352 pages, 8 unnumbered pages of plates :: illustrations ;; 24 cm
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| ISBN
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0060540346
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: 0060540354
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: 9780060540340
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: 9780060540357
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| Bibliographies/Indexes
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Includes bibliographical references (page 311) and index.
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| Contents
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"Resident genius" : from Time Inc. to Time Warner, 1923-1998 -- Enter the Internet cowboys : AOL, 1985-1999 -- The big deal : AOL and Time Warner, 1999-2000 -- "Surviving is winning" : AOL Time Warner, 2000-2003.
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| Abstract
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The inside story of the AOL Time Warner merger goes behind the scenes of both companies to profile corporate moguls Gerald Levin and Steve Case and to examine the short-and long-term implications of the business deal.
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| Subject
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Case, Steve,1958-
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Levin, Gerald M.
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Case, Steve,1958-
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Levin, Gerald M.
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| Subject
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AOL Time Warner-- History.
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AOL Time Warner.
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Time Warner Inc.
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| Subject
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Businessmen-- United States, Biography.
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Consolidation and merger of corporations-- United States, Case studies.
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Internet service providers-- United States-- History.
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Motion picture industry-- United States-- History.
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Online information services industry-- United States-- History.
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Publishers and publishing-- United States-- History.
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America Online
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Businessmen.
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Consolidation and merger of corporations.
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Filmwirtschaft
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Internet service providers.
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Motion picture industry.
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Online information services industry.
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Publishers and publishing.
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Übernahme
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| Subject
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United States.
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| Dewey Classification
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338.7/61004678
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| LC Classification
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HE7583.U6M86 2004
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