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" Marketing finance : "


Document Type : BL
Record Number : 1005294
Doc. No : b759664
Main Entry : Ward, Keith,1949-
Title & Author : Marketing finance : : turning marketing strategies into shareholder value /\ Keith Ward.
Publication Statement : Amsterdam ;London :: Elsevier Butterworth-Heinemann,, 2004.
Page. NO : xii, 349 pages :: illustrations ;; 24 cm
ISBN : 0750657707
: : 9780750657709
Notes : Includes index.
Abstract : "Marketing Finance: Turning Marketing Strategies into Shareholder Value is designed to provide marketing managers and students with the financial know-how to maximise the cost effectiveness of their marketing activities." "Building on the author's previous books, Financial Aspects of Marketing and Strategic Management Accounting, the book stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan."--Jacket.
Subject : Marketing-- Cost effectiveness.
Subject : Marketing-- Costs.
Subject : Marketing-- Management.
Subject : Marketing-- Coût.
Subject : Marketing-- Coût-efficacité
Subject : Marketing-- Gestion.
Subject : Marketing-- Cost effectiveness.
Subject : Marketing-- Costs.
Subject : Marketing-- Management.
Subject : Aandeelhouderswaarde.
Subject : Marketing.
Subject : Strategisch management.
Dewey Classification : ‭658.802‬
LC Classification : ‭HF5415.13‬‭.W37 2004x‬
NLM classification : ‭85.30‬bcl
: ‭85.40‬bcl
copyhttps://lib.clisel.com/site/catalogue/1005294
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