| Document Type
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BL
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| Record Number
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1005481
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| Doc. No
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b759851
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| Main Entry
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Calagione, Sam,1969-
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| Title & Author
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Brewing up a business : : adventures in entrepreneurship from the founder of Dogfish Head Craft Brewery /\ Sam Calagione.
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| Publication Statement
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Hoboken, N.J. :: John Wiley,, ©2005.
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| Page. NO
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xvi, 256 pages :: illustrations ;; 24 cm
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| ISBN
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0470050454
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: 0471708682
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: 9780470050453
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: 9780471708681
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| Notes
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Includes index.
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| Contents
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The unconventional beginnings of an entrepreneur -- Business from the inside out -- Keeping your balance -- Creating a business offering -- Crafting a brand in a cookie-cutter world -- Marketing on a small business budget -- Publicity stunts (are poorly named) -- Stalking the killer app -- Selling distinction, specialization, and variety -- Cash is king (well, sort of) -- Leadership -- Effectively managing employees -- Working towards irrelevance -- To small business success.
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| Abstract
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"This is the success story of a man who really likes beer - so much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the country's fastest growing brewery - Dogfish Head Craft Brewery. Brewing Up a Business is the story of Dogfish and Calagione, of the power of unconventional thinking, and of the hard lessons every entrepreneur learns along the way."--Jacket.
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| Subject
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Dogfish Head Craft Brewery.
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Dogfish Head Craft Brewery.
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| Subject
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Entrepreneurship-- Delaware.
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Microbreweries-- Delaware.
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Small business-- Delaware.
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Brauerei
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Entrepreneurship.
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Microbreweries.
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Small business.
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Brauerei.
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Bierbrouwerijen.
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Ondernemerschap.
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Delaware
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Delaware.
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Delaware.
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| Dewey Classification
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338.7/66342/09751
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| LC Classification
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HD9397.D644C35 2005
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| NLM classification
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85.00bcl
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85.00.bcl
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QR 528rvk
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