| Document Type
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BL
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| Record Number
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1005634
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| Doc. No
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b760004
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| Main Entry
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Schepp, Brad.
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| Title & Author
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How to make money with YouTube : : earn cash market yourself, reach your customers, and grow your business on the world's most popular video-sharing site /\ Brad and Debra Schepp.
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| Publication Statement
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New York :: McGraw-Hill Professional ;London :: McGraw-Hill [distributor],, ©2009.
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| Page. NO
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1 online resource (223 pages) :: illustrations
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| ISBN
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0071626182
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: 9780071626187
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0071621369
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9780071621366
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| Notes
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Includes index.
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Cover -- Contents -- Acknowledgments -- Introduction -- Chapter 1 You Too can be a YouTube Star! -- YouTube and You -- A Quick Guided Tour of YouTube -- A Little YouTube History -- Using YouTube for Fun and Profit -- What I Know Now -- Just for Fun -- Chapter 2 Marketing Yourself Through YouTube -- Performers -- People in Business for Themselves -- YouTube Teachers -- Video R233;sum233;s: Good Idea or Bad? -- College Admissions Videos -- What I Know Now -- Just for Fun -- Chapter 3 Marketing Your Company on YouTube -- What Types of Videos Work Best? -- Do YouTube Views Equal Revenues? -- How Can Your Company Use YouTube? -- What I Know Now -- Just for Fun -- Chapter 4 Creating YouTube Videos -- Heres What Youre Up Against -- Preplanning: Research and Goals, Goals and Research -- Storyboarding and Shooting Your Video -- What I Know Now -- Just for Fun -- Chapter 5 Promoting and Distributing Your Videos -- Simple Promotion and Distribution Steps -- Advanced Promotion and Distribution Methods -- What I Know Now -- Just for Fun -- Chapter 6 YouTube: Your New Revenue Stream -- YouTubes Partner Program -- Redirecting: Selling Something via Landing Pages -- Video Advertising -- Leveraging Your Videos -- Promotional Sponsorships -- Check out YouTubes Screening Room -- YouTubes Competitors Want You -- Assessing the Effectiveness of Your Videos -- What I Know Now -- Just for Fun -- Chapter 7 Other Video-Sharing Sites and the Future of YouTube -- Broad Coverage Sites -- Niche Video-Sharing Sites -- What about Your Own Site? -- A Multiplatform Strategy -- Search for TomorrowWhat Lies Ahead for YouTube -- What I Know Now -- Just for Fun -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z.
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| Abstract
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Tips for capitalizing on the power of YouTube--from the gurus of e-commerce.
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| Subject
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Internet marketing.
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BUSINESS ECONOMICS-- E-Commerce-- Internet Marketing.
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BUSINESS ECONOMICS-- Mail Order.
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BUSINESS ECONOMICS-- Marketing-- Direct.
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BUSINESS ECONOMICS-- Marketing-- Multilevel.
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BUSINESS ECONOMICS-- Marketing-- Telemarketing.
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| Subject
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Internet marketing.
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| Subject
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YouTube (Electronic resource)
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YouTube (Electronic resource)
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| Dewey Classification
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658.872
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| LC Classification
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HF5415.1265.S34 2009eb
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| Added Entry
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Schepp, Debra.
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